DescriptionHennepin County is seeking an excellent content creator and strategic communicator to join our Transportation and Transit communications team. This person will support the county’s Transportation Project Delivery and Transportation Operations departments, working closely with subject matter experts and other partners to develop and advance communications strategies and plans, lead complex communications programs and projects, coordinate outreach efforts and events, collaborate with project consultants, consult on internal communications needs and approaches, and respond to information requests including from residents, the media, county leadership and jurisdictional partners.One of the county’s responsibilities is managing and maintaining a county roadway system made up of more than 2,200 lane miles. From snowplowing to repaving, reconstructions to adding features and planning for what’s ahead, our staff and crews are busy year-round and need great communications support to keep our residents informed and engaged. This work continues to evolve. The county is advancing multi-modal transportation efforts, incorporating green features, supporting safety for all users, reducing vehicle miles traveled, engaging with the community around STEM, and leading other activities that go “beyond the roadway.”Candidates with strong formal and informal communication skills, who enjoy working as a part of a team and who bring a racial equity and climate action lens to their work, are encouraged to apply, as are candidates with experience in transportation, transit or public works settings.Current Hennepin County employees who refer a candidate hired into an open competitive position may be eligible for a $500 referral bonus. For more information visitemployee referral program. Location and hours:This position is hybrid and will be performed on-site at the Hennepin County Government Center, 300 South 6th Street, Minneapolis, MN 55487 and the Hennepin County Public Works Facility, 1600 Prairie Drive, Medina, MN 55340, in the field, and remote as job duties require. Work hours will typically be Monday through Friday, 8 a.m. - 4:30 p.m. with occasional evenings and/or weekends. While this position is designated as hybrid, based on current requirements hires must reside in Minnesota or Wisconsin. New employees who are hired into remote or hybrid positions between January 2, 2022 to December 31, 2024, will receive $500 toward the cost of establishing consistent internet connectivity, payable upon completion of 6 months of employment.About this position type:This is a full-time, benefit earning position.This position is internally classified as a Communications Specialist, Principal.Click here to view the job classification specification.In this position, you will:
Work with subject matter experts in Transportation to create and implement communications strategies, plans, and key messages.
Write and produce strategic, multi-channel communications products according to best practices (i.e., usability, accessibility, plain language, and branding).
Manage projects including assigning work to communications specialists, consultants, and others.
Coordinate outreach efforts and events, with an emphasis on construction projects and maintenance activities.
Respond to information requests from residents, community leaders, county administration, elected officials, jurisdictional partners, and the media.
Represent the county in partner meetings and as spokesperson during crisis and media response efforts.
Coordinate and deliver content that supports the county’s priorities of disparity reduction and climate action.
Need to have:
One of the following:
Seven years or more of related professional experience in strategic communications supporting a broad range of programs, projects, and services.
Two years or more of college and five years or more of related professional experience in strategic communications supporting a broad range of programs, projects, and services.
Bachelor's degree in journalism, English, communications, mass communications, marketing, media studies, graphic design, photojournalist, telecommunications, visual communications, public administration, and three years or more of related professional experience in strategic communications supporting a broad range of programs, projects, and services.
Nice to have:
Working in communications or public relations within a transportation, transit or public works setting.
Managing creative campaigns including developing multi-media content components.
Independently managing complex and ambiguous assignments, tasks, and projects to successful completion by requested deadlines.
Responding in crisis situations.
Performing media and public relations tasks, such as producing press releases, writing speeches, and identifying and/or coaching subject matter experts for interviews.
Planning and creating messaging and content for publication such as brochures, flyers, annual reports, websites.
Using programs and applications such as Microsoft Office Suite, SiteCore, SharePoint, Workfront and GovDelivery.
About the department:Hennepin County Communications provides strategic and creative services to help connect people and communities to county employees, programs and services. The department helps county business areas meet program and project goals and reach the right audiences by communicating clearly and engaging responsively. Our award-winning team of county communicators is dedicated to using best practices as well as innovative approaches to produce best in class communications products and services. About Hennepin County:Hennepin is the largest county government organization in Minnesota. Our employees work every day to improve the health, safety and quality of life for our residents and communities. All of our jobs align to one or more of our overarching goals -- that Hennepin County residents are healthy, protected and safe, self-reliant, assured due process, and mobile.Our employees receive a combination of generous benefits and positive workplace culture not found at other organizations. This includes meaningful work that impacts our community, competitive pay, work-life balance, a variety of benefits and opportunities to grow. Learn more at The Bridge (login as Guest). Hennepin County envisions an organization where our commitment to diversity and the reduction of disparities is fundamental in providing excellent service to our community.