In support of Minnesota’s largest county, Communications is dedicated to effectively connecting Hennepin County’s people with the programs, services and information they need via county web channels. The Principal Web Communication Specialist’s primary responsibility is to lead content strategy and priority web projects executed in the county’s web content management system (Sitecore). They will incorporate best practices around site architecture, information organization, plain language, and accessibility standards into the strategy. In addition, the candidate must be capable of providing high-level support (including training as necessary) to county communicators and leaders to meet program and service area objectives; writing and editing web pages for accuracy, clarity and consistency.
Location and hours:
This position is hybrid and will be performed on-site at the Hennepin County Government Center, 300 South 6th Street, Minneapolis, MN 55487 and remote as job duties require. Work hours will typically be Monday through Friday, 8 a.m. - 4:30 p.m. with occasional evenings and/or weekends. While this position is designated as hybrid, based on current requirements hires must reside in or relocate to Minnesota or Wisconsin. New employees who are hired into remote or hybrid positions between January 2, 2022 to December 31, 2024, will receive $500 toward the cost of establishing consistent internet connectivity, payable upon completion of 6 months of employment.
About this position type:This is a full-time, benefit earning position.This position is internally classified as a Communications Specialist, Principal.Clickhere to view the job classification specification.In this position, you will:
· Lead web content strategy and development in partnership with communication colleagues and program area leaders to connect residents to programs, services, and information.
· Ensure that content across multiple Hennepin County public sites (including Hennepin.us, soon to be HennepinCounty.gov) is error-free and meets brand, accessibility, plain language, and customer service standards.
· Gather, interpret, and leverage web analytics to identify trends and provide data-driven communication recommendations.
· Act as a leading expert in use of the county’s enterprise content management system (Sitecore) for updating content, supporting SEO, and assisting colleagues to achieve service and program area goals.
· Apply HTML knowledge and experience to align with brand guidelines and web content standards.
· Leading content strategy efforts and setting work direction for the team.
Need to have:
· One of the following:
o Seven years or more of related professional experience in strategic communications supporting a broad range of programs, projects, and services.
o Two years or more of college and five years or more of related professional experience in strategic communications supporting a broad range of programs, projects, and services.
o Bachelor's degree in journalism, English, communications, mass communications, marketing, media studies, graphic design, photojournalist, telecommunications, visual communications, public administration, and three years or more of related professional experience in strategic communications supporting a broad range of programs, projects, and services.
Nice to have:
o Leading web content strategy and priority web communication projects for a large organization.
o Providing top-tier relationship and service support to program area directors and communication leaders.
o Managing, optimizing, and editing content using a robust content management system such as Sitecore.
o Writing and editing digitally focused content in plain language, within an organizational brand.
o Interpreting and leveraging web analytics to develop data-driven content and communication recommendations.
o Implementing best practices for UX/UI, information architecture, and accessibility.
o Leading, providing direction to, and/or supervising a team.
· Ability to work independently and collaboratively.
About the departments:Hennepin County Communications provides strategic and creative services to help connect people and communities to county employees, programs and services. The department helps county business areas meet program and project goals and reach the right audiences by communicating clearly and engaging responsively. Our award-winning team of county communicators is dedicated to using best practices as well as innovative approaches to produce best in class communications products and services. About Hennepin County:Hennepin is the largest county government organization in Minnesota. Our employees work every day to improve the health, safety and quality of life for our residents and communities. All of our jobs align to one or more of our overarching goals -- that Hennepin County residents are healthy, protected and safe, self-reliant, assured due process, and mobile. Our employees receive a combination of generous benefits and positive workplace culture not found at other organizations. This includes meaningful work that impacts our community, competitive pay, work-life balance, a variety of benefits and opportunities to grow. Learn more at The Bridge (log in as Guest). Hennepin County envisions an organization where our commitment to diversity and the reduction of disparities is fundamental in providing excellent service to our community.This posting may be used to fill current and future vacancies. Invitations to interview will be based upon an assessment of education and experience. Your future. Made here.